How parenting motivation influence pro-social behavior? A cognitive-energetics model from the perspective of evolutionary adaptation

Abstract:
Prosocial behaviors—such as helping, donating, and volunteering—are essential to societal well-being, yet individuals often hesitate to engage in them. Parenting motivation, a concept rooted in evolutionary psychology, has recently gained attention in management research as a potential driver of human behavior. While it has been linked to various adaptive actions, little is known about its role in promoting prosocial behavior. This research investigates how parenting motivation influences prosocial behavior through a “cognitive-energetics” dual pathway. Study 1 examines the behavioral effects of parenting motivation on prosocial actions using multiple methods. Study 2 explores the underlying psychological mechanisms and identifies conditions under which these effects are strengthened or diminished. Study 3 applies these insights to a real-world context, testing interventions that encourage prosocial behavior. Together, the findings offer theoretical insights into the evolutionary roots of prosociality and practical strategies for fostering prosocial actions.